Consulting firm specializing in sales and business transfers for SME executives.
Cardinal M&A helps entrepreneurs gain clarity on value, timing, and possible options before a transaction is even considered.
We combine senior advisory expertise, deep transactional experience, access to the largest M&A ecosystem and AI-powered analytics to help leaders navigate the most important transaction of their lives.
Based in Montreal. Active throughout Canada and internationally.

About
Our approach:
Human expertise, augmented by AI.
Senior Judgment in M&A
International experience
Proven frameworks for preparing and executing transactions
Continuous analytics powered by AI
What this brings you:
Better preparation, faster
More informed decisions
Less friction in the process
Fewer surprises at the end of the journey

Services
Three ways to collaborate. Each can be used independently. Together, they create a real leverage effect.
The M&A Club
Access to the Canadian and international transactional ecosystem.
Eric Cardinal is a senior executive at the M&A Club, a business network with nearly 3,000 members and more than 250 firms across Canada and internationally.
This ecosystem provides direct access to trusted buyers, advisors and specialists, when it really matters.
Consulting Services
Execution, when it's most critical.
When support needs to go further, Cardinal M&A offers consulting services led by senior experts for entrepreneurs who want to prepare and execute with confidence.
-Transfer planning
-M&A from both the seller's and buyer's perspectives
-Capital structuring and financing strategy
-Fractional CFO-type support
Optionality
The AI platform dedicated to business transfer and sale.
Cardinal M&A is a certified Premium partner and authorized distributor of the Optionality platform.
Each term of office begins here:
-Valuation and benchmarks
-Buyer mapping
-Objectives and time horizon
-Exit roadmap, specific to your company
Optionality becomes the reference system throughout the entire process.



